Brand kit

The Hidangi look, in one place.

Warm, friendly, and unmistakably ours — a playful bento system built for small restaurants. Here are the logo, the exact colours, the type, and the voice, taken straight from the shipped product. Please use the real assets below.

Logo

The mark is Bento H — a bold H built from rounded saffron and coral blocks, next to the hidangi.my wordmark. It reads as a friendly menu grid: hospitality, blocks of food, a table laid out.

WordmarkPrimary lockupDownload PNG

Bento H markIcon-only, squareDownload PNG

App iconSaffron, roundedDownload PNG

Mono markOne-colour / stampDownload PNG

Do

Keep clear space around the mark — at least the height of the H.
Use it on the cream ground, white, or a calm light photo.
Use the supplied assets at their native proportions.

Don’t

Stretch, rotate, recolour, or add shadows and gradients.
Place it on a busy or low-contrast background.
Redraw it or swap in a different mark.

Colour

A warm neutral ground with saffron as the accent — a fill for brand actions, never small text. Every value below is the exact token the apps and web share, checked for WCAG AA where it carries meaning.

Core

#211E2B

InkText and borders — the warm near-black

#FBF8F1

GroundThe neutral warm canvas every screen sits on

#FFF8DE

CreamA warmer tint for large accents

#F1ECE0

PaperSunken surface behind cards

#FFFFFF

WhiteBento card fill

Brand & accents

#F3A712

SaffronThe brand action — a fill, never small text

#FF7167

CoralPlayful accent (landing, highlights)

#76D9F5

SkyAccent + focus ring

#DFD0FF

LilacSoft accent (AI, secondary highlights)

Semantic

#127A4B

SuccessAvailable, accepted — AA on light

#C4362C

DangerSold out, destructive, needs attention

#2960C4

InfoLinks and informational text

#5F5A6B

SecondaryMuted text on light surfaces

Type & voice

Sans · Inter

Aa Bb Cc

Interface and body. Prices, menus, buttons.

Serif · Georgia

Aa Bb Cc

Editorial headings on the web and blog.

Mono

09:41 · #A12

Labels, order numbers, codes, hex.

Voice

We sound like

Warm and plain — a helpful neighbour, not a corporation.
Short and practical. Say what to do, then why.
Respectful of a busy one- or two-person restaurant.

We avoid

Jargon, hype, and fake urgency.
Implying we take payment — guests always pay at the counter.
Over-promising “guaranteed” alerts or results.

English is the default interface language; AI content and the blog also speak Bahasa Malaysia and Bahasa Indonesia.

The bento system

Content sits in white bento cards with thick ink borders and a soft offset shadow, on the warm ground. Saffron fills the one primary action. It should feel tidy, tactile, and a little playful — like a well-laid tray.

TodayRM 42818 orders

MenuNasi Lemak · RM 8.50● Available

Do

One saffron primary action per view; the rest is calm.
Thick ink border (1.5–2px), rounded corners, small offset shadow.
Name colour by role — pair it with text or an icon, never colour alone.

Don’t

Flood a screen with saffron — it fatigues the eye.
Use thin, borderless, floaty cards.
Rely on hue alone to signal sold-out or danger.

Questions or a partnership? Get in touch.